The Mark
One mark,
four rooms.
Primary · on ink
Light · on linen
Accent · on amber
Secondary · on cobalt
Personal Brand · Identity · Print
Quiet depth — composed, intelligent, deeply welcoming.
"The only practitioner who speaks the language of both the boardroom and the therapy room." An identity built for a clinician who operates with equal authority in C-suites and therapy rooms.
The Brief
Sable Pradhan is a corporate wellness consultant and mental health practitioner based in Kolkata — a clinician who sits with individuals in therapy, runs EAP programs for companies, and teaches inside schools. Rare combination. The brand had to earn credibility in all three rooms without flattening into any of them.
We built the identity around a single phrase — Quiet Depth — and an editorial tension between roman and italic, warm amber and cool dusk, the composed and the intimate. Cormorant Garamond carries the emotional weight; Plus Jakarta Sans handles the clinical precision. The result is a practitioner's brand that looks as confident at a boardroom pitch as it does across a consultation room.
The Mark
Colour System
Typography
Print · Collateral
Dual-sided — ink front, linen back.
Pitch Deck