Brand Identity & Packaging

Kōji
Café

麹 — 2024

"Crafted slowly. Savored deeply."

Branding Packaging Identity System Social Templates
Scroll to explore

A brand as intentional as the craft behind the cup.

A new specialty café in Indiranagar needed a brand that felt authentically Japanese without feeling like a costume. The founders had spent two years studying traditional koji fermentation techniques, and their vision was clear: a café that honored slowness in an era of instant everything.

The challenge was building a visual identity that could carry that philosophy — warm but precise, deeply rooted but unmistakably modern. We worked across logo, packaging, and environmental touchpoints to make every piece feel like it belonged to the same hand.

Services
Brand Identity & Strategy
Industry
Food & Beverage
Location
Bangalore, India
Year
2024
Deliverables
Logo mark & wordmark system Brand guidelines document Takeaway cup & bag packaging Business cards & stationery Social media templates (12 posts) Menu design

The Mark

A symbol rooted
in natural growth.

Kōji
CAFÉ
Primary — dark
Kōji
CAFÉ
Reversed — light
Kōji
CAFÉ
Accent background
Kōji
CAFÉ
Secondary background

Colour System

Drawn from earth,
steeped in warmth.

Espresso
#2C2420
Primary dark. Grounding.
Terracotta
#C85C3A
Energy and warmth.
Matcha
#6B7C4E
Secondary. Calm and rooted.
Warm Tan
#D4A27A
Neutral mid. Approachable warmth.
Rice Cream
#F5ECD7
Light. Clean and airy backgrounds.

Typography

Two voices.
One conversation.

Display / Logo

丁寧に
Noto Serif JP
Used for the brand mark, headlines, and ceremonial moments. Carries the weight of tradition without feeling heavy.
Weights: Light 300 · Regular 400 · Bold 700
Body / UI
Crafted
Slowly.
Cormorant
Elegant serif for menus, signage, and digital touchpoints. Warm and refined with a quiet sophistication that matches the café's philosophy.
Weights: Light 300 · Regular 400 · SemiBold 600 · Bold 700

Brand in Use

The brand lives
in every detail.

CAFÉ
Takeaway Cup
CAFÉ
Kraft Bag
koji.cafe@gmail.com
+91 98XXX XXXXX
Indiranagar, Bangalore
Head Barista
Business Cards

Social Templates

Content that
stops the scroll.

Now Open

Kōji Café

Today's Special

抹茶ラテ
Kōji

「ゆっくりと
丁寧に」

Slowly. With care.