03

Brand Identity, Web & Social

Axion
AI

"Decisions at the speed of data."

Branding Website Social Media Motion Graphics
Scroll to explore

Intelligence should feel inevitable, not intimidating.

Axion AI is a Bangalore-based startup building autonomous decision intelligence systems for enterprise logistics. Their technology is complex — real-time route optimization, demand forecasting, and anomaly detection across supply chains spanning 14 countries. The founders had built the engine. What they needed was a face.

The challenge: position an AI company without leaning on the usual clichés — no glowing brains, no matrix rain, no robot hands shaking human hands. We built a brand system that communicated precision and quiet confidence, a website that let the technology speak through clarity, and social content that made enterprise AI feel approachable without dumbing it down.

Services
Brand Identity, Website, Social & Motion
Industry
AI / Machine Learning
Location
Bangalore, India
Year
2025
Deliverables
Logo mark & wordmark system Brand guidelines (52 pages) Responsive marketing website Business cards & stationery Social media templates (16 posts) Product demo motion graphics Investor deck template

The Mark

A network in
every node.

AXION
AI
Primary — On Ink
AXION
AI
Reversed — On Light
AXION
AI
On Brand Colour
AXION
AI
Monochrome — On Dark

Colour System

Cool precision.
Warm confidence.

Obsidian
#0C0E14
Primary dark. Deep, commanding.
Indigo
#6366F1
Brand accent. Signal and energy.
Ink
#1A1E2A
Surface. Cards and sections.
Silver
#A0A4B8
Secondary. Data and labels.
Fog
#EDEEF2
Light. Cool white for backgrounds.

Typography

Precision has
a typeface.

Display / Headings
Decision
Intelligence.
Sora
Geometric sans-serif for headlines, the wordmark, and all primary display contexts. Structured, modern, decisive.
Weights: ExtraLight 200 · Regular 400 · Bold 700 · ExtraBold 800
Body / Data
14ms
Latency
Space Grotesk
Technical body copy, API docs, dashboards, and data labels. Monospaced feel without sacrificing readability in long-form content.
Weights: Light 300 · Regular 400 · Medium 500 · SemiBold 600

Brand in Use

From pitch room
to production.

team@axion-ai.in
axion-ai.in
Bangalore, IN 560001
CTO · Vikram Rao
Business Cards
Decisions at
the speed of data.
Marketing Website
App Icons

Website

Built to convert.
Designed to last.

axion-ai.in
Autonomous Decision Intelligence
Decisions at the
speed of data.
Request demo

Social Templates

Content that
earns attention.

Now Live

AXION AI
Decisions
at scale.

Platform Update

14ms

By The Numbers

4.2B